Info
AUSTIN, TEXAS | Published on: August 28, 2013
Social media pitch
Fosbury Launches Samsung Wallet® Support, Releases Enterprise-Class API for Digital Wallet Campaigns http://pr.co/p/00187y
Summary
Fosbury, the world’s first end-to-end solution for designing, distributing, and managing digital wallet campaigns, announced support today for Samsung Wallet, and simultaneously released an enterprise-class API and three SDKs to further help companies build relationships with connected consumers. Fosbury enables brands to easily create beautifully designed, large-scale digital wallet campaigns in minutes, distribute them to all relevant platforms and manage their performance.
Details

Fosbury (http://www.fosbury.co), the world’s first end-to-end solution for designing, distributing, and managing digital wallet campaigns, announced support today for Samsung Wallet, and simultaneously released an enterprise-class API and three SDKs to further help companies build relationships with connected consumers. Fosbury enables brands to easily create beautifully designed, large-scale Passbook® and Samsung Wallet® campaigns in minutes, distribute them to all relevant platforms including Facebook®, Twitter®, e-newsletters and websites, and manage their performance through a robust, real-time analytics dashboard. Fosbury is part of the TechStars accelerator program in Austin, Texas, and is the first end-to-end digital wallet application to support Samsung Wallet.

 

“Mobile is at a tipping point and consumers are starting to embrace the efficiency and convenience of having a digital wallet at their fingertips,” said Lucas Tieleman, CEO and co-founder of Fosbury. “Brands are looking beyond apps to reach customers and expand their loyalty, and digital wallets give them the opportunity to engage with their customers both on and offline on the one device that’s never far from their reach. The release of our API combined with support for Android® means it is now easier than ever for brands to integrate with digital mobile wallets, increase relevancy and drive higher engagement from loyal customers who want access to all of their passes, coupons, tickets and loyalty cards in one place.”

The digital wallet market has gained momentum since the launch of Apple’s Passbook in September 2012. Passbook is already the fourth-most popular ecommerce app among U.S. consumers in terms of user adoption, and one-fifth of iPhone® users already use Passbook to download “passes” for everything from coupons, gift and loyalty cards, airline boarding passes, hotel stays, movie, and event tickets. Large brands including Starbucks®, Sephora®, Target®, United Airlines®, Airbnb®, and Major League Baseball® are already using digital wallets as a channel for boosting the acquisition and retention of their customers.

 

Product Details

Fosbury offers an end-to-end campaign design and management solution to make the entire process of launching large-scale digital wallet programs easy. Brands can easily design beautiful passes in seconds using a template based on their company’s available Twitter assets, or opt to customize their passes with uploaded images and colors.  Campaigns can be connected to the brand’s Facebook and/or Twitter accounts to post passes directly to social media platforms, or they can download HTML-code to include a “Add to Passbook or Samsung Wallet” button on their website or in their e-newsletters. Campaign management that includes campaign details, notifications and distribution can be set up in three easy steps. Brands can also search for and add location-based notifications and send push notifications to customers once they reach a dedicated location. Once a campaign is distributed, a brand can use the Fosbury dashboard to easily track KPIs including the number of passes that have been opened, installed and deleted, and also add credits to a campaign and see how many credits have been used. Fosbury offers real-time updates for digital wallet items including personalized customer information (customer names and program numbers), bar codes, promotion codes, URL links, images and more.

 

The enterprise-class Fosbury API was built to reduce development time for companies and to be the best foundation to help brands connect their business to all of their digital wallet systems. To make the integration of Fosbury as seamless as possible, Fosbury has also released three SDKs for PHP (composer package), Ruby (RubyGem), and Python (pip package). Each source page contains example code on how to use the SDKs. Once the API is integrated, Fosbury works everywhere.

 

Fosbury plans to add support for more digital wallet systems in the near future. Learn more about creating, distributing, managing, and tracking Passbook or Samsung Wallet campaigns today at http://www.fosbury.co.

 

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About Fosbury        

Fosbury (http://www.fosbury.co) is the world’s first end-to-end tool for designing, managing and distributing digital wallet campaigns. Our easy-to-use web app allows companies to quickly and easily set up beautifully designed Passbook and Samsung Wallet campaigns in minutes, distribute them to all relevant platforms including Facebook, Twitter, e-newsletters and websites, and track their performance through a real-time analytics dashboard. Fosbury is the simple one-stop shop for digital wallet campaigns that helps brands activate and engage with their user base through existing channels – with no subscription required. Founded in 2012, Fosbury is a privately held company based in The Netherlands. Follow Fosbury on Twitter or learn more at http://www.fosbury.co.

 

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Quotes
“Mobile is at a tipping point and consumers are starting to embrace the efficiency and convenience of having a digital wallet at their fingertips,” said Lucas Tieleman, CEO and co-founder of Fosbury. “Brands are looking beyond apps to reach customers and expand their loyalty, and digital wallets give them the opportunity to engage with their customers both on and offline on the one device that’s never far from their reach. The release of our API combined with support for Android® means it is now easier than ever for brands to integrate with digital mobile wallets, increase relevancy and drive higher engagement from loyal customers who want access to all of their passes, coupons, tickets and loyalty cards in one place.”

— Lucas Tieleman, CEO and co-founder